The Food Processing Expo, to be held Feb. 14 and 15 in Sacramento, California (USA), will be an opportunity for the Italian foodtech industry to significantly expand its growing presence in the US.
CTI FoodTech has been a regular presence at the show for several years, and this year’s edition will be preceded by the opening of a new U.S. office on Feb. 13. The company has decided to open a new logistical and strategic outpost in the United States, given the remarkable success of its expansion efforts in the U.S. market, to which the contacts and promotion generated by the Food Processing Expo have made a decisive contribution.
The office will be used primarily as an office to coordinate CTI FoodTech sales managers with the local agent, and as an after-market warehouse to support customers during the processing season. The opening event will host many of the key players in the U.S. food processing industry.
“We have always believed strongly in our potential in the U.S. market,” says CTI FoodTech sales department director Alessandro Crescenzo, “and the opening of this new location represents for us the best success we could expect from our marketing campaigns in the United States, since it will give us a closer base for the opportunities we plan to take advantage of in the near future.”